Customers weren't picking up their orders which hurt local businesses
Wish Local is a program that allows local businesses to promote themselves through the Wish Platform. Whether it's listing their own products for sale or being a pick-up location for Wish users to ship their online orders to.
As we looked to grow the Wish Local program, our team mandate was to increase the pick-up rates for orders that were shipped to our local businesses.
I worked very closely with the user research team to build and conduct a research strategy, data science to identify potential gaps and target audiences, and with my product manager to scope and set deadlines for my project.