This past summer, I was able to work at Wish on the Consumer Team which focused on their Wish Local program. The goal for my project was to help increase the pick-up rates for online orders that were shipped to local businesses.
Wish Local is a program that allows local businesses to promote themselves through the Wish Platform. Whether it's listing their own products for sale or being a pick-up location for Wish users to ship their online orders to.
As we looked to grow the Wish Local program, our team mandate was to increase the pick-up rates for orders that were shipped to our local businesses.
I worked very closely with the user research team to build and conduct a research strategy, data science to identify potential gaps and target audiences, and with my product manager to scope and set deadlines for my project.
Although it wasn't my first internship, my time at Wish really challenged me as a designer and played an important role in my growth. I learned a lot about how to think critically about planning projects, being very resourceful about the tools and information I had at my disposal and, understand other ways to keep a project moving forward when you get blocked.
I am extremely grateful for my time at Wish and more importantly, the people that gave their time to guide me, help me understand where I went wrong and give their feedback. A few takeaways: